chaqwa

International Integrated
Launch Effort

The Coca-Cola Company was introducing a new line of self-serve, individually-brewed, premium-blended coffees and teas internationally, to convenient stores within their distribution funnel, in order to combat influx of Starbucks.

Since the name, ‘Chaqwa’ was so ambiguous, we decided to create an ambiguous, voice-only character that spoke in broken english, which could work in any country.

agency:  DiNoto, Inc./NY