erivedge
Positioning, Social Media, Patient, Family & Healthcare Provider Materials, Brand Platform, Core Creative Expression
Erivedge is the first and only once-a-day pill to treat the lesions, pain, disfigurement of advanced Basel Cell Carcinoma skin cancer. These facial lesions make older patients feel too embarrassed to take a photo, see other people or look in the mirror. The pill helps restore their dignity and allows them to confidently face the world again.
This unretouched portrait campaign helps them look into the camera and say, “I’m back” with wrinkles, warts and all.
agency: Evoke/NY
