evofem

Core Creative Expression, Positioning, Activation, Brand Platform

Evofem, a pharma upstart specializing in women's global reproductive issues, believes in removing barriers to women’s success. Promoting pregnancy education and better contraceptives, they help women stay healthy, stay in control and take advantage of opportunities, instead of ending their dreams with an unplanned pregnancy.

We proposed a user portrait campaign to tell stories of young women not letting anything get in the way of their dreams.

agency:  Guidemark Health/Princeton