far coast
International Integrated Launch Effort
The Coca-Cola Company created a line of uniquely-blended, individually-brewed, premium coffees and teas, that acknowledged the growing cross-cultural aspirations of young, multi-cultural/global audiences.
We created a platform that melded the sensory with the cultural, celebrating the source of each brew’s
local culture and promising a transportive experience in every cup. We worked with the Coca-Cola Company’s architectural, environmental and various design partners to develop graphics, blend names and blend stories for the beverages themselves. We then applied our brand idea to numerous Far Coast pop-up coffee bars’ exteriors and interiors for celebratory launches in Toronto, Oslo and Singapore.
agency: DiNoto, Inc./NY
CASE STUDY
CORE CREATIVE EXPRESSION
BLEND STORIES AND DESIGN PALETTE
POP UP STORES
TRAM
SUBWAY/METRO