imax
Positioning, Brand Platform, Core Creative Expression, Digital, Print, Video, In-Theatre, Outdoor, Support Collateral, Theatre Premiere materials
IMAX needed a campaign to help launch their next-generation Laser and sound system in theatres around the world, to a highly-discernable and low-attention span, international Millennial target. .
We developed a highly-visual approach, using brightly-colored and artfully-crafted paint throws to help emphasize the intensity and impact of the new Laser experience.
agency: Cooke&Wax/NY
