jdate
Repositioning, Core Creative Expression
Jdate was an iconic brand for Jewish singles that had faded with its audience. We were tasked to make it culturally and commercially relevant again. We changed the voice and messaging from your Jewish aunt matchmaker (trying to find someone for you to marry), to a good friend trying to help you find someone interesting to date (that happens to be Jewish).
Our repositioning: Jdate has the most interesting people for the most interesting dates.
agency: MADRAS/NY
