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Core Creative Expression, Positioning, Brand Platform

 

It was a revolution when the dialysis machine for kidney patients was created. It was a revolution soon thereafter when the dialysis machine was brought into the home. 

But now, a 12-pound, tiny, discreet, simpler, streamlined home Peritoneal Dialysis machine that fits in a tiny carring case, is the new revolution. Never again a slave to the machine or to home. Now, patients can be unshackled and enjoy life at home and more importantly, away from home.

  

agency:  Guidemark Health/Princeton