lvng with lung cancer

Unbranded Online Community Consolidation, Repositioning, Rebranding, Website, Social, Activation

Astra Zeneca, arguably the undisputed leader in lung cancer research and treatments, found itself with numerous legacy websites, landing pages and social pages to educate and serve their patients.

We were asked to consolidate them all into one central, streamlined portal and rebrand it more succinctly with relevance and utility.