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pnc bank
facts and accolades

In our first 18 months, and after 1,500 unique pieces of creative across all media and for all lines-of-buiness, we helped build PNC Bank’s business in the following ways:

 

09.30.2011
GENERAL

Despite lower media spend and competitive spending up, between Q2 2010 to Q2 2011:

  • awareness in the PNC footprint has grown from 64% to 76%.

  • consideration has risen from 22% to 26%.

  • customers have grown from 9% to 14%.

  • customers reporting PNC as their preferred financial institution have grown from 6% to 9%.
     

06.20.2011
RETAIL

  • checking relationships grew by 74,000 during the Q2 of 2011.

  • net growth in small business checking relationships during the Q2 was triple that of Q2 2010. 

  • active online banking and active online bill payment customers each grew by 20 percent.

  • growth in average deposits of $.9 billion during Q2 compared with the Q1. 

  • average transaction deposits grew $1.7 billion, or 2 percent, compared with Q1.

COMMERCIAL & INSTITUTIONAL BANKING

  • new client acquisitions in Corporate Banking were on pace to exceed the 1,000 new primary clients.

  • goal for the year and increased 19 percent over Q1 of 2011 and 26 percent over Q2 of 2010. 

  • Treasury Management sales and Capital Markets products ahead of both target and first half 2010 levels.

ASSET MANAGEMENT GROUP

  •  earned $48 million in Q2 of 2011 compared with $43 million in Q1 of 2011 and $27 million in the Q2 of 2010.

  • assets under administration were $219 billion as of June 30, 2011. 

 

03.01.2011
GENERAL

  • becomes the nation's sixth-largest bank as measured by assets, with 2,470 branches in 14 states and $183 billion in deposits.

  • increased new customers by more than 11 percent.

 

12.03.2010
ACCOLADES

  • selected by The Banker magazine, as Bank of the Year in the USA2010.

  • named to the BusinessWeek 50 in 2009.

  • selected as one of Fortune’s Most-Admired Companies in 2010.

  • named One of America’s Most Shareholder Friendly Companies by Institutional Investor in 2009. 

 

10.21.2010
GENERAL

  • doubled its Q3 net profit to $1.09 billion, or $2.07 a share, from $467 million, or $1.00 a share, a year earlier.