prudential securities

Rebranding Effort

The company, just off some bad press with the entire securities industry, needed humanizing. High-worth customers had negative perceptions about the industry as a whole, but nonetheless had positive feelings toward their personal financial advisors. They appreciated when their FA dug deeper into their lives, their needs, goals desires—both short and long terms. 

We realized the most successful financial advisors were the ones who took the time to really know their clients in order to give them the best advice possible.

agency:  Deutsch, Inc./NY