rebbl

Tactical Repositioning, Core Creative Expression, Website, Activations

Rebbl, the only new superfood + coconut milk smoothie on the market, had an opportunity to expand into Kroger grocery stores. They needed to drive trial with a mass audience that was unfamiliar with the brand, who prioritized taste and value/price over the new-agey health focus that REBBL was currently promoting.

We recommended they lead with taste and appetite appeal, simpler and faster communication and a tonaly more spirited and playful voice. Using their iconic label branding, we created a platform we called, ‘Label Wisdomettes’.

agency:  GURU/Sausalito