ruby tuesday
Tactical Positioning, Core Creative Expression
Ruby Tuesday wanted to move to a healthier family dining option by promoting their 50-ingredient ‘Endless Salad’ bar. But as we know, veggies aren’t usually family favorites. And for the typically-challenged Millennial Mom, carving out time and healthy choices that everyone WON’T argue over is something she struggles with.
Recognizing this, we positioned Ruby Tuesday as the restaurant that will always come to the rescue with nice, sit-down, healthy and fun, family time together.
agency: Sandy & Terri/NY
