silversea cruises

Initial Branding Effort

Not only did we find that all-inclusive vacations mean not having to worry about carrying a wallet, but it also eliminates that human nature of trying to impress others with how big the wallet is (especially with successful, affluent individuals). We also gleaned that there exists a psychologically-soothing effect of water that help people ‘let go’.

The result is all-inclusive, exclusive, premium cruise line that offers its guests intimacy, with no pretense, no worries, no distractions.

agency:  DiNoto, Inc./NY