sunlife
Positioning, Broker Materials, Event Marketing,
360° Integrated Campaign
With insurance and benefits becoming increasingly complex and people feeling put off by a cold and impersonal system, there’s an opportunity for companies to initiate a personal conversation with all its audiences.
Sun Life approached business differently, starting with its philosophy of clarity, honesty, transparency, respect and common sense—down to the language it uses. Language that’s clear and simple, yet never patronizing. We decided to coin it, simply, “Plain Spoken” – a “fresh new voice” within the category.
agency: Doremus/NY
