the good project
New Product & Startup Business Development, Positioning, Sales Materials
A successful entrepreneur wanted to create a new health food movement that was truly good-tasting, accessible and affordable for the masses. With proprietary technology, he was able to halt the aging process of fruits and veggies and turn them into powder, while retaining all their daily nutrition. His first products in development were truly affordable fruit and veggie smoothies.
We created naming, bottle designs, investor & sales materials and videos meant to stir the imagination, communicate the mission and spark a new way of thinking about food.
agency: Lipman/NY
