unreal candies
New Product & Startup Business Development, Positioning, Promotions, 360° Marketing
UNREAL was created by 2 teens whose father would not let them keep their Halloween candy, claiming it was all junk. Incentivized, the boys created great-tasting candy like the leading brands we know, but make them better for you, affordable and widely accessible -- candy their father would let them eat.
The agency took an equity stake in the company and helped launch its initial marketing & business development efforts. Our Target co-op video reached over 1,000,00 YouTube hits in the first 6 months alone. UNREAL went on to have the biggest new food product launch in history, with 30,000 stores nationally (Target, CVS, Staples, BB&B) in the course of a single year.
agency: Lipman/NY
