white soda

International New Product Test

The Coca-Cola Company was developing the first calcium-based, carbonated, soft drink for European Millennials. The drink was created to be very nutritive, while it’s effervescence made it extremely refreshing and quite invigorating.

We tapped into these qualities and helped, not only with its repositioning, but also the renaming and package redesign of the product.

agency:  DiNoto, Inc./NY