I build brands, platforms, and teams at the intersection of strategy, creativity, and AI — where modern brands now have to operate, ready or not.
My grit, creativity and business acumen, combined with my extensive experience, allows me to ‘zero-in’ on your business challenge FASTER and crack more unique and actionable solutions, ultimately saving time and $$.
II’m a 360° creative leader who blends disciplined strategy, award-winning craft, and early AI adoption to help organizations think more clearly, move faster, and adapt with confidence. My work spans integrated marketing, brand architecture, product development, and AI-powered tools that make people, companies, and brands sharper and more effective.
I’m known for quickly zeroing in on the real problem, uncovering truthful insights, and translating them into big, useful, actionable solutions — not one-off flashes. Having led teams of all sizes, mentorship and collaboration are baked into how I work, helping talent grow as the work gets better.
As Founder & CEO of sportstech startup Rivalista, I’m building Conversational AI for sports teams, leagues, and brands — a real-world proving ground for fan engagement, monetization, and behavioral insight. In parallel, through my AI consultancy, AI Right-Now Ready, I help professionals and organizations adopt AI through AI + design thinking, practical upskilling, and workflow modernization.
Together, this creates a powerful collision of creativity, strategy, product innovation, and AI — keeping my work, and the teams I partner with, focused on what’s next.
