archetypes
New Product & Startup Business Development, Branding, Website & Digital Development, Music Video
The agency invested in and helped launch fashion/lifestyle social media site, Archetypes.com, which curates content specific to 20 different archetypes, based on the theory by Carl Jung and book by acclaimed author, Carolyn Myss. We helped design the book cover, icons for the 20 Archetypes, the website, web banners and videos, teasing out the theory. In its first year, the company was named one of Time Inc’s 10 NYC Startups to Watch for 2013 and nominated for a 2013 Webby.
We partnered with Canadian animation house Cuppa Coffee music video director Michael Maxxis & choreographer Faye Raux and fashion dollmaker, Andrew Yang to these Archetype to life in an stop-action, web-based, music video.
agency: Lipman/NY
