aspertec
Core Creative Expression, Positioning, Brand Platform
Aspirin was originally created as a simple pain reliever. It later moved to being a daily staple for cardiovascular patients, but with it came potential gastrointestinal issues.
Aspertec was designed as the first liquid-filled daily aspirin capsule that moved better and gets fully-absorbed into he patient's G.I. system.
agency: Guidemark Health/Princeton
