canyons ski resort
Positioning, 360° Integrated Campaign
Canyons was the largest ski resort with the most activities, dining, lodging and shopping in the saturated Park City, Utah ski market. With so much variety, it really had something for everyone. But the resort had changed names and owners so many times over that there was no clear name or brand recognition.
We brought the name front and center and focused on the duality of activities, both on and off the slope, in a more-real, less-slick photographic style that goes beyond skiing. Compared to the other resorts, Canyons is a place where real people (and not models or ski pros) can Play Hard/Live Easy.
agency: Lipman/NY
