citi

Original Content, In-Branch Interactive Experience

Citi was opening a state-of-the-art new branch at the base of their New York headquarters in Tribeca. To help celebrate the unique neighborhood they are in, they tapped me, a longtime Tribeca local, and my partner, of course, to help bring nine Tribeca ‘insider’ stories to life on their giant interactive touchscreen, located in the center of the new branch.

agency:  Javelin/NY/Dallas