elagolix

New Business Pitch: Unbranded Core Creative Expression, Positioning, Social Media, Brand Platform

Most young women who suffer the excruciating pain of Endometriosis go years with our ever getting diagnosed, believing it's just extreme menstrual cramps or simply being too embarrassed to discuss their symptoms. We learned that the ever-present pain that they feel ‘clouds’ how they perceive everyday life. 

We proposed an unbranded Facebook campaign to bring awareness to the condition and start the conversation.

agency:  Digitas Health/NY