luzu
New Business Pitch: Positioning, Social Media, Patient, Family & Healthcare Provider Materials, Brand Platform, Core Creative Expression
Valeant developed Luzu, serious prescription medicine to stop reoccurring Athlete's Foot that OTC medications simply can't.
They wanted a strongly male, authoritative approach that advised, 'when you've finally decided to stop messing around', try something stronger.
agency: Digitas Health/NY