mogo

Positioning, 360° Integrated Campaign

Mogo is a Canadian fee-free, new-currency, micro banking app, catering to GenZ. As an incentive, the company’s mission was to plant one tree with each customer’s swipe, with the aim of planting a million trees.

We proposed a consumer advocacy campaign that focused on what was happening in the moment AND where their customers’ money was heading.

agency: DiNoto/NY