novo banking

Positioning, 360° Integrated Campaign

Novo is a fintech small business banking platform using tech to create a new way of business banking — easier, faster, less expensive and more human than traditional business banking.

We realized in this COVID, Great Resignation day, being a small business can mean anything from side hustles to startups to mezzanine level enterprises. We wanted to show all these new types of business owners, and never forgetting the bravery it takes for them to go out on their own.

agency: DiNoto/NY