pnc bank
facts and accolades
In our first 18 months, and after 1,500 unique pieces of creative across all media and for all lines-of-buiness, we helped build PNC Bank’s business in the following ways:
09.30.2011
GENERAL
Despite lower media spend and competitive spending up, between Q2 2010 to Q2 2011:
awareness in the PNC footprint has grown from 64% to 76%.
consideration has risen from 22% to 26%.
customers have grown from 9% to 14%.
customers reporting PNC as their preferred financial institution have grown from 6% to 9%.
06.20.2011
RETAIL
checking relationships grew by 74,000 during the Q2 of 2011.
net growth in small business checking relationships during the Q2 was triple that of Q2 2010.
active online banking and active online bill payment customers each grew by 20 percent.
growth in average deposits of $.9 billion during Q2 compared with the Q1.
average transaction deposits grew $1.7 billion, or 2 percent, compared with Q1.
COMMERCIAL & INSTITUTIONAL BANKING
new client acquisitions in Corporate Banking were on pace to exceed the 1,000 new primary clients.
goal for the year and increased 19 percent over Q1 of 2011 and 26 percent over Q2 of 2010.
Treasury Management sales and Capital Markets products ahead of both target and first half 2010 levels.
ASSET MANAGEMENT GROUP
earned $48 million in Q2 of 2011 compared with $43 million in Q1 of 2011 and $27 million in the Q2 of 2010.
assets under administration were $219 billion as of June 30, 2011.
03.01.2011
GENERAL
becomes the nation's sixth-largest bank as measured by assets, with 2,470 branches in 14 states and $183 billion in deposits.
increased new customers by more than 11 percent.
12.03.2010
ACCOLADES
selected by The Banker magazine, as Bank of the Year in the USA2010.
named to the BusinessWeek 50 in 2009.
selected as one of Fortune’s Most-Admired Companies in 2010.
named One of America’s Most Shareholder Friendly Companies by Institutional Investor in 2009.
10.21.2010
GENERAL
doubled its Q3 net profit to $1.09 billion, or $2.07 a share, from $467 million, or $1.00 a share, a year earlier.