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the pharma council

Public Relations Effort

 

The pharmaceutical industry has long fought the overly-simplistic perception that the drug companies are nothing more than price-gouging, illness-capitalizing pill makers. Washington had bills, debates and hearings on the agenda and the drug companies wanted to give the Beltway and the general public, another position to consider.

We changed the dialogue and positioned them as ‘The Public Advocate for Good Health’.

                               

agency:  Sawyer Miller Group/NY